Last edited by Tojamuro
Thursday, July 9, 2020 | History

2 edition of Selling public hospitality found in the catalog.

Selling public hospitality

J. O. Dahl

Selling public hospitality

a handbook of advertising and publicity for hotels, restaurants and apartment houses.

by J. O. Dahl

  • 339 Want to read
  • 11 Currently reading

Published by Harper in New York, London .
Written in English

    Subjects:
  • Advertising -- Hotels.,
  • Advertising -- Restaurants.,
  • Advertising -- Apartment houses.,
  • Hotel management.

  • The Physical Object
    Pagination357 p.
    Number of Pages357
    ID Numbers
    Open LibraryOL17765678M

    Book • Authors: Chapter 6 - Advertising, public relations and crisis management. Pages Select Chapter 7 - Distribution channels and e-commerce. This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally. How to sell textbooks online. When you’ve got books to sell, the process couldn’t be simpler. Here’s how it works: Go to our website: Head to TextbookRush, where it’s easy to buy, rent or sell college textbooks. Search for your book: Type the name, ISBN, author or keyword of your book into the search bar at the top of the page. Print your free shipping label: From your book’s.

    This book explains the following topics related to selling: What is a salesman, appearance and its influence on successful selling, buying motives, canvassing for prospects, sales pre- approach, conduct in the sales approach, sales interview and presentation, handling objections, closing the sale, function of advertising, sales helps, sales. Press Releases. Part of a company’s public relations efforts includes putting a positive spin on news stories. As we explained in Chapter 11 "Advertising, Integrated Marketing Communications, and the Changing Media Landscape", a press release A news story written by an organization to promote a product, service, or person. is a news story written by an organization to promote a product.

    Hospitality Accounting / Finance; Hospitality Sales and Marketing / Human Resources; Introduction to Hospitality; Events Track. Events and Convention Management; Food Service Track. Beverage Management; Hospitality Cost Control / Purchasing / Inventory; Responsible Alcohol Service; Restaurant Management; Lodging Track. Hospitality Administration.   Book Description. This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation.


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Selling public hospitality by J. O. Dahl Download PDF EPUB FB2

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